A natural wine project told through drawings. It started as a few illustrated bottles and became a community.

Beau Joe was a way to talk about wine without the snobbery. Every bottle got a hand-drawn portrait and an honest review, and every Thursday brought a new Jeudredi post. It grew into an Instagram account followed by about 12,000 people, a website, prints and merch.

followers on Instagram, built one drawing at a time

• Hundreds of illustrated wine reviews, 2018 to 2020
• Jeudredi, a weekly Thursday drop of picks
• City guide: 72 hours of natural wine in Montreal
• Art prints and merch, from Vin de Table to Ground Control to Jero Boam